After downloading the app for the first time you may not be signed in automatically into your Elite account. If you see the banner at the top say "Free" - That means you are not signed into your Elite account.
In this case you need to tap on the Shield Icon in the upper left corner of the screen and tap on "Sign In". It will bring up the Sign In menu and you can type your Username and Password in its respective fields and tap on "Sign In". Now the app will switch the mode to Elite, all of the Elite features will be activated and the banner at the top will say "Elite.